Is it a new vitamin store? Is it a new miracle supplement that makes you fit and beautiful overnight? Is it a new IRS form that they forgot to tell you about that's due tomorrow?

Hang with me here. It will all be clear in a minute. I'll give you a hint: it has to with GOLF. Yes, the amazing challenging game of GOLF. I know, I know, you play golf. I also know that you have gone out and picked the perfect set of clubs. Cha-ching. You have finally found golf shoes that really are comfortable to play in. Cha-ching. You have spent money on playing at a golf course or courses or exclusive club. Cha-ching. Hopefully you have found, and have taken lessons from, a PGA teaching professional, probably the best money that you have spent. After all of the things that you have purchased or tried to improve your game, there is one thing that you may have overlooked beside good instruction and practice, practice, practice.

Gather round ladies and gentlemen, boys and girls, because I have a great story to tell you.

It has been proven that both strength conditioning and increased flexibility lead to better golf. How have professional tour players like Greg Norman, Tiger Woods, David Duval and countless others done so well over the years? They all have coaches, counselors, teaching pros and, here is where I come in, personal golf conditioning Trainers that use Golf Specific Conditioning to help the players that they work with play at their optimum level week after week.

Because the golf swing is one of the most difficult, complex and explosive movements in sport, you must prepare your body to perform this powerful athletic action successfully without injury. Better joint flexibility lets you swing in a fluid manner through a full range of movement. Greater muscular strength provides more striking force to drive the ball farther. Enhanced balance and coordination are the keys to control and will help you place each shot closer to your target area. Taken together, these factors can make a major improvement in your golf performance, playing satisfaction and scores.

In the course of 18 holes, a 10 to 18-handicap player will swing a golf club, which is only slightly lighter than a baseball bat, an average of 100 to 150 times including warm up and practice swings with very little rest. If a player walks the course while playing, he or she will walk four miles or more. By comparison, a baseball player will swing the bat an average of 15 to 20 times per game with 5 at-bats and will walk less than one mile. Oh yeah, and you don't get three swings to hit the golf ball! The other thing to keep in mind is that a golfer constantly swings a golf club in only one direction. Muscular imbalance is also a factor. Granted, baseball demands much more intensity at times than golf, running, jumping etc. However, it is easy to see, in this comparison, that the game of golf is much more physically demanding than one might think.

Being physically fit for the game of golf is just as important as it is for any other sport. Better fitness produces better performance and a reduction of fatigue. Everybody knows that a reduction in fatigue will lead to better mental focus throughout the entire round or tournament. All agree that golf is a very demanding sport mentally. It is way easer to be on top of your game if you are focused on each and every shot that you make. A small edge in golf can mean the difference between 1st and 15th. There is nothing better than feeling consistently strong and positive when other players are huffing and puffing a little. Except maybe a hole in one! (I guess we could all use one of those every once in a while).

Talented local golfer John Fowler is an amateur champion who, at age 53, still has excellent flexibility and explosive power off the tee. He said in a discussion we had recently, "I probably need to start paying more attention to physical fitness. I have found that the window of success narrows if you don't pay attention to physical fitness, nutrition and proper hydration during a match. Those three factors really start to show up as a positive or a negative as you move into the second or third day of competition. Being physically tired on any day that you play golf increases the potential of making mental mistakes that can cost you strokes. As far as I know, the winner is the player with the lowest score and sometimes all it takes is one stroke."

Golf Specific Conditioning and fitness training is designed to reduce fatigue with sport specific training for golf developed by current fitness trainers on tour with years of experience and will yield improved conditioning, strength and flexibility. It will also improve the neuromuscular connection needed for better balance, coordination and muscular control. You will be healthier, feel and look a little better too!

Golf Specific Conditioning and fitness training offers:

• The best in personal training and Professional Golf Specific Conditioning
• Flexibility and strength training

The benefits to you are:

• Golf specific muscular sensory motor development
• Better spine stabilization in rotation
• Improved flexibility for the upper and lower body
• Improvement of core strength
• Improved balance
• Reduction of fatigue
• Reduction of injuries
• Improved mental focus

Spend a little time to find out why fitness training and Golf Specific Conditioning have both found a prominent place in the professional golfing world. You might actually be surprised at how easy it is to accomplish and how much it can help your game.